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It is believed that we men comprise the more privileged lot in our society, but if we look closely, then reality lies far away from these pre-conceived notions. We often deal with internal pressures and societal expectations to conform to the universally accepted principles of being a ‘Man’ in the modern society. So, this International Men’s day, we bring to you some of the typical Indian ways in which men are stigmatized in our society and what it really means to ‘be a man’ here. Boys don’t play with Barbies’, that’s what we’re told through all our childhood years. You’ve got to love GI Joes, know all about Superman and want to wrestle other boys. And more than that, you’re supposed to stay away from anything pink and ‘girly’. That’s how we’re welcomed into the world of gender stereotypes.  From an early age, we are hard-wired to be ‘strong’ and not show any weakness. We are often directed to suppress are feelings and not be cowards even if it means going through physical...

In a question answered on  Twitter , Google’s Gary Ilyes said, it’s ok to add tabbed content in mobile-first world and it will be given full-weight contrary to desktop content. In the mobile-first world content hidden behind the “Read More” tabs will be given full weight by Google’s search engine crawlers, however this is either devalued or not indexed on desktop. Two years ago  Google had said  that content within tabs and click to expand might not be either ranked or indexed. John Mueller had said, “content within click to expand menus or tabs could be discounted as Google knows it is being hidden from users. As a result of this, the page may not be ranked for content by Google within those sections as it knows users do not view content by default.” Source

Facebook has officially announced Messenger ads for marketers. In an official blogpost, Facebook said, “Today, we're announcing new features and improvements to the Messenger Platform that developers have been asking for. Designed to provide visibility into optimal entry points, enhance existing conversations, and enable you to build better overall experiences, Messenger Platform v1.3 will give you more opportunities to effectively reach and engage over 1 billion people who use Messenger every month.” The ads will be shown to people who have an open and existing conversation with a brand, says Facebook. They further said, “With the introduction of referral parameters for m.me links, you can now easily identify how someone found you in Messenger. This will also allow you to more effectively measure traffic attribution for bots and help you determine the best entry point to your Messenger experience. Another great use case the parameter enables is creating dedicated entry points ...

The  announcement . was made about Google’s plans to graduate Google Mapmaker to Google Maps, enhancing the user experience worldwide. “Since 2008, the Google Map Maker community has edited and moderated millions of features to improve the Google Maps experience for users worldwide. The Google Maps team took notice and, beginning with adding and editing places, started to bring Map Maker capabilities to our desktop and mobile products to make it easier for more users to keep their communities up to date while at home or on the go. These changes have empowered many more users to update the places they care about, view the status of their edits, and moderate other users’ edits. But, we have some updates to share. Today, we want to let you know that Google Map Maker features will officially graduate and be integrated directly into Google Maps in March 2017 when we’ll retire the standalone Map Maker product.” Google says with this update they will be able to provide the best edit...

Google has shared its  best practices  to make Progressive Web Apps(PWAs) indexable and linkable. “Every recommendation presented in this article is an existing best practice for indexability — regardless of whether you're building a Progressive Web App or a simple static website. Nonetheless, we have collated these best practices to provide a checklist to guide you” Here are the best practices Google has suggested: Make Your Content Crawlable Provide Clean URLs Specify Canonical URLs Design for Multiple Devices Develop Iteratively Use Progressive Enhancement Test with Search Console Annotate with Schema.org Structured Data Annotate with Open Graph & Twitter Cards Test with Multiple Browsers Measure Page Load Performance Source

One topic that generates a lot of interest on our blog is how content marketing relates to other disciplines. Readers want to understand how content marketing fits within their overall marketing plan, and we have written about this topic over time. Next time you are asked – or simply wonder – how content marketing is related to  insert your approach of choice , come back to this post for a quick explanation. I am including screenshots from Google Trends so you can see the popularity of the terms over the past five years. Content marketing vs. content Definitive post:  What is the Difference Between Content and Content Marketing? This first definition looks at content in general. Michael Brenner’s post is one of the top-shared posts on our website in the past year, and the premise is simple yet important. Marketing content does not equal content marketing. He explains: Content marketing   is about attracting an audience to an experience (or ‘destination’...

Google tweeted about the new look of AdWord’s price extensions. Price extensions were introduced in July this year and appear with mobile text ads showing services and range of products, and how much they cost. Price extensions will now appear as swipeable cards: These will now be available in ten additional languages which include Dutch, English, French, German, Italian, Japanese, Polish, Portugese, Russian, Spanish and Swedish. Source