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In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have a great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why. Why Google Plus Is Especially Important for SEO While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory, this could be pure coincidence, the results speak fo...

The growing use of the internet has made a significant change in the way of doing business over the last decade. Today, a business owner who doesn’t have a good presence on the internet is not likely to survive and grow in the highly competitive market. Therefore, if you have a website, you need to keep a track of the changes which are taking place in the world of digital marketing. Here are some factors which make digital trending in 2017:- Artificial Intelligence(A.I.) Solutions point towards an exciting new world This is the year when artificial intelligence is playing a major role. Start-up brands and data analytics is closely linked with A.I.Solutions as a way for buyers to navigate in a world which is growing increasingly complex. Starting from ultra-modern electronics applications to pinpoint analytics which can predict the needs of consumers, A.I. A solution is a major factor which all businesses are increasingly paying attention to these days. Instant speedups have become...

25K READS Google's 9 Major Ranking FactorsAccording to multiple studies, only 9 signals (not 200) impact rankings the most today. Jump to this ultimate SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings.  The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment. Mobile First I first started promoting a “mobile first” approach to SEO back in March of 2015, when I dubbed Google’s pending mobile update “Mobilegeddon”. The name caught on, but the April 21, 2015, update didn’t create as big an upheaval as expected. It did, however, put everyone on notice, that mobile was here and no longer “the future”. Those who did not heed the warning to go mobil...

To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps. Google Maps Ranking Factors While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business Information Th...

How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true. Google’s major algorithm update history is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown; rather t...

Hey, all you SEOers! It’s that time of the year again when we need to look at the latest Google SEO updates once again. Yes, people, Google has a new update ready for us again – in 2017. Some experts have been contemplating that the company has made up gradations in Google Penguin algorithm probably in February this year. Yes! It is speculated and conjectured because Google is not someone who would let the cat out of the bag so easily – they are excellent secret keepers and are not going to reveal their strategies to us. It seems just like yesterday when we were making our bets on what was awaiting SEO in 2016. Then boom, and it’s already 2017 — the time for planning, costing, and strategizing for your SEO success in 2017 is now if you’ve not done it yet. By keeping a close watch on the changes in the SERP’s with respect to your own rankings as well as feedback from the SEO community and Google itself can more often than not deduce what is required to be done to your website to increa...

1. URL misspelling The human factor is the most common cause of broken internal links on any site. An incorrect URL in the menu, a missed letter or character, or incorrect spelling will all generate a 404 error. Site visitors cannot find the needed information by following this link, and the search engine is constantly redirected to the broken link since it refers to your own website. A perfect and easiest solution is to correct the mistake with a proper link amendment. 2. Change of the site structure Any global changes in the site structure (when you cannot keep the old structure or implement the recommendations for correct redirect installation), a website redesign, moving to another CMS, etc. can produce many pages with 404 errors. For example, all references previously appeared as www.mydomain.com/abc.htm After the changes, they will appear as www.mydomain.com/products/abc The perfect solution that helps to avoid errors is a permanent set-up of a 301 (p...

Page Rank is a link analysis algorithm which is used by search engines to determine the relative importance of your link within their database. Here I’ll tell you how to increase page rank How is Page Rank Calculated? Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include: Backlinks. Inbound links. Internal links. External links. No-Follow links. Do-Follow links. Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank How To Increase Page Rank? 1. High-Quality Content: In order to increase Page Rank, you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content. 2. Site Submitting: To boost Page Rank you must have high-quality Backlinks an...

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.” This is a guide that will help you understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about building your brand online and keeping it safe, this is something you should not ignore. What is Negative SEO? Negative SEO refers to the practice of using a black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website Building hundreds or thousands of spammy links to your website Copying your content and distri...

Would you like to reach out to an international audience and expand your business’s Web presence? If so, an international SEO process might offer a scalable and cost-effective way to grow and reach your desired foreign target market. But, what are the additional elements you need to take into consideration for a successful international SEO process? It’s important to understand what it takes in order to effectively plan your resources and actions with the required time and scope. Let’s go through the fundamental phases to start an international SEO process: 1. The Research An international SEO process should begin with initial research to validate the starting point and the potential for each international market, which will allow you to prioritize and set your target: Your current international organic search status The first step is to identify your current international organic search visibility, traffic, conversions, and conversion rate by answering the following...