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The growing use of the internet has made a significant change in the way of doing business over the last decade. Today, a business owner who doesn’t have a good presence on the internet is not likely to survive and grow in the highly competitive market. Therefore, if you have a website, you need to keep a track of the changes which are taking place in the world of digital marketing. Here are some factors which make digital trending in 2017:- Artificial Intelligence(A.I.) Solutions point towards an exciting new world This is the year when artificial intelligence is playing a major role. Start-up brands and data analytics is closely linked with A.I.Solutions as a way for buyers to navigate in a world which is growing increasingly complex. Starting from ultra-modern electronics applications to pinpoint analytics which can predict the needs of consumers, A.I. A solution is a major factor which all businesses are increasingly paying attention to these days. Instant speedups have become...

Google AdWords is the advertising service of Google which allows you to place ads on search engines and various affiliate websites of Google by paying for them. It is a very easy as well effective way to market your products or services. This platform is perfect for the people who want an instant result and immediate traffic. It eliminates all the hard work that is to be put to organically bring your website in the top results. Google AdWords is very easy to use and not expensive as people tend to think. Google AdWords works under the system of PPC or Pay-per-click, which means you only pay when your ad is clicked. WHY USE GOOGLE ADWORDS? ☆ It gives instant result according to your needs. ☆ AdWords work faster than SEO. SEO and Google AdWords are both search engine marketing strategies to generate more traffic and leads. A well-optimized campaign can work much faster for any business. ☆ Unlike SEO you can focus on multiple keywords at a time. ☆ It is a very easy way to increase...

How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true. Google’s major algorithm update history is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown; rather t...

Page Rank is a link analysis algorithm which is used by search engines to determine the relative importance of your link within their database. Here I’ll tell you how to increase page rank How is Page Rank Calculated? Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include: Backlinks. Inbound links. Internal links. External links. No-Follow links. Do-Follow links. Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank How To Increase Page Rank? 1. High-Quality Content: In order to increase Page Rank, you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content. 2. Site Submitting: To boost Page Rank you must have high-quality Backlinks an...

Like most of us at the women sorority, my friend Sarah loves to shop too. However, she abstains from trusting online shopping unless the e-commerce vendor shows up on the first page of her Google search. So, if you’re an e-Commerce brand and looking to becoming a trustworthy and dependable e-store, you will need to impress people like Sarah around the world.While Pay-per-click ads might help you attract some traffic initially, the highest conversion rates are achieved only with organic searches. Undoubtedly and unfortunately, as an e-commerce website, you will have to compete with tons of other e-commerce websites. If you want to climb up the search engine ranking ladder, you will need to adopt some effective SEO techniques which we shall discuss as we move ahead. If you’re just getting started with your e-store, you have just stumbled upon the ultimate guide to creating a search engine friendly website. If you have already been in the market for some time, nothing to worry, ...

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links. We’re now at a point where only very white hat link building methods still reliably work. It’s basically impossible to beg, borrow, steal, or buy links effectively. All you can do is earn them. But there are still smart ways to do that. And some of them allow you to piggyback on your competitors’ successes at the same time! 1. Guest Blogging Google has warned against guest posting and put a lot of people off. But high quality, targeted guest posts are different f...

Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank. Is domain authority something that you can change, or is it unalterable and immoveable? I am convinced there are practical things you can do to improve this important number. Want to improve your website’s domain authority? Follow these 5 practical steps to do so. But before we go over how you can improve your DA, there are a few things you need to know: Domain Authority First off, let me share a few key facts about DA. This information will help you better understand exactly how you can move your DA upward: Domain authority is based on a lot of factors. Primarily, however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are. It is very difficult to gain a DA number of 100. Sites like Facebook...

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising. This was done 100% through SEO and content strategy. Before we dive in, allow me to clarify a few things: The website reached over 100,000 visitors in 9 months. This was a new domain, registered just a couple months before launch. This was done in a language I do not read nor speak (Japanese). Japanese is a non-roman character language , making it nearly impossible to use most of the popular SEO tools. The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results. Table of Contents [ hide ] 1 Key Drivers of Traffic Growth 2 First Month After Launch 3 Nine Months After Launch 4 Traffic Sources 5 Building a Keyword Database 6 Designing a Content Strategy 7 Information Architectur...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What is off-page SEO? Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat. "That makes no sense to me," he said, pushing his chin forward and tilting his head as if waiting for me to admit that I was pulling his leg. "You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? Tha...