Skip to main content

Facebook Rolls Out Ads in Messenger

Facebook has officially announced Messenger ads for marketers. In an official blogpost, Facebook said, “Today, we're announcing new features and improvements to the Messenger Platform that developers have been asking for. Designed to provide visibility into optimal entry points, enhance existing conversations, and enable you to build better overall experiences, Messenger Platform v1.3 will give you more opportunities to effectively reach and engage over 1 billion people who use Messenger every month.”
The ads will be shown to people who have an open and existing conversation with a brand, says Facebook. They further said, “With the introduction of referral parameters for m.me links, you can now easily identify how someone found you in Messenger. This will also allow you to more effectively measure traffic attribution for bots and help you determine the best entry point to your Messenger experience. Another great use case the parameter enables is creating dedicated entry points to specific features or flows within a bot. You can now easily implement a coupon program, enhance/track virality with a referral program, and much more.”
However, the sponsored images can have only one link and one photo, and these campaigns can’t run simultaneously on Facebook or Instagram. But Facebook will let an advertiser to run an ad on Facebook that can link to messenger account of the advertiser to let people start conversation with the brand.
 
Advertisers will be charged for the sponsored messages every time and ad appears in the users messenger box, even if the person doesn’t open the sponsored message.
Marketers will now be able to reach people in News Feed and direct them to messenger. “This is an ad destination we began testing a few months ago and we are happy to announce that this is now available to all Facebook advertisers. Early adopters have used these News Feed ads to open conversations in Messenger in order to raise awareness of their brand campaigns and increase sales.”

Comments

Post a Comment

Popular posts from this blog

List of DoFollow Forums to Increase Backlinks [2017]

Best SEO Company in Lucknow Dofollow blogs and Dofollow forums use the do-follow attribute and that helps you to boost your backlinks and give link love. Link juice from a high PR blog or forum is good for your blog to boost your Google page rank. Especially, if you are active in a niche forum which allows do-follow backlinks, you will not only get a quality link to your site but you will also be getting targeted traffic. How to use Forums to Promote your Website Here is a list of a do-follow forum which has Google page rank, register there use your blog link as signature and make sure that you stay active as these forums are very active and you will get backlinks as well as traffic. V7nForum Joomla Forum CNET Forum Mysql Forum Digital point Forum Affiliate Marketing Forum Site Point Forum Warrior forum Deviantart File Sharing Forum Geek Village Forum HTML Forum MyGame Builder Forum PhpBB Forum Web-hosting Forum GardenWeb FileZilla Forum Antionline XDA developers fo...
21 comments
Read more

7 Simple SEO Tricks & Tips That Still Bring Improvements in 2017

2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. But there are also trends that proved effective for 2016 strategies and will continue to work in 2017. According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run search query. In 2015 also, marketers realized the value of SEO, aligning their content for customers’ needs and mobile optimization for better results. After all, 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those sea...
Post a Comment
Read more

Digital Marketing 2k18 : Influencer Marketing

Advertisers realize that they can use the power of social media and other online tools to market to their customers indirectly. They encourage people to talk about and recommend their products online; these advertisers gain a unique advantage over their competition. Influencer marketing has become the most used marketing technique by the advertisers for the promotion of product and services. This market influence typically stems from an individual's expertise, popularity, or reputation. Influencer marketing has expanded over the past two years. Brands and marketers have grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. A research by Bloglovin has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results. Bloggers have become important influencers because they are seen as authentic and have loyal followin...
11 comments
Read more