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In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have a great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why. Why Google Plus Is Especially Important for SEO While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory, this could be pure coincidence, the results speak fo...

When it comes to digital marketing , you need to follow the suggestions recommended by Google. Getting underserved traffic on Google is no cakewalk. Google doesn’t let black hat strategies search engine markets used in the past for scamming the system. The pioneer in the field of search engine always looks for ways to disperse relevant information to consumers across the internet. People used to take undue information about their purposes which isn’t the option anymore. Here are some ways in which you can get a top ranking on YouTube search within a month:- Check the difference in between the quality versus quality of links Any links which are meant to manipulate the ranking of a site in Google’s search results can be regarded as a link scheme and also a violation of the Webmaster Guidelines of Google. So Google is not something which you can try to fool. You can opt for affordable backlinking services from companies with an enviable track record in order to divert the best resu...

To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps. Google Maps Ranking Factors While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business Information Th...

Like most of us at the women sorority, my friend Sarah loves to shop too. However, she abstains from trusting online shopping unless the e-commerce vendor shows up on the first page of her Google search. So, if you’re an e-Commerce brand and looking to becoming a trustworthy and dependable e-store, you will need to impress people like Sarah around the world.While Pay-per-click ads might help you attract some traffic initially, the highest conversion rates are achieved only with organic searches. Undoubtedly and unfortunately, as an e-commerce website, you will have to compete with tons of other e-commerce websites. If you want to climb up the search engine ranking ladder, you will need to adopt some effective SEO techniques which we shall discuss as we move ahead. If you’re just getting started with your e-store, you have just stumbled upon the ultimate guide to creating a search engine friendly website. If you have already been in the market for some time, nothing to worry, ...

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best-applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it. Never sacrifice good writing for SEO. The best pages are written for the user, not...

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.” This is a guide that will help you understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about building your brand online and keeping it safe, this is something you should not ignore. What is Negative SEO? Negative SEO refers to the practice of using a black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website Building hundreds or thousands of spammy links to your website Copying your content and distri...

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. First, let’s understand what schema markup is. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets , you’ll understand exactly what schema markup is all about. Here’s an example of a local business that has a markup on its event schedule page. The SERP entry looks like this: The schema markup told the SERP to display a schedule of upcoming hotel events. That, for the user, is exceptionally helpful. Here are some facts about schema markup: Schema tells ...

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing, in particular, caught my eye: the importance that companies and agencies alike place on social media when thinking about their SEO strategy. The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013 , in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy. In a cruel twist of fate, just two months after Econsultancy collected the data for its report, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook like and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This statement th...

                                Best Digital Marketing Institute  SEO Techniques for 2017 I’ll talk about the following tactics in this post: Improve engagement to improve rankings Make your existing pages longer Focus on YouTube SEO Improve site speed Focus on topics instead of keywords Build backlinks Reporting and analytics Technical optimization Local SEO and Listings Guest posting. Let’s dig in! 1. Improve Engagement to Improve Rankings Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Research from SimilarWeb found a positive correlation between engagement metrics and search rankings and a study of 1 million search r...