Shout Conversion - Best SEO Company in lucknow | Online Marketing | Website Development

25K READS Google's 9 Major Ranking FactorsAccording to multiple studies, only 9 signals (not 200) impact rankings the most today. Jump to this ultimate SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings.  The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment. Mobile First I first started promoting a “mobile first” approach to SEO back in March of 2015, when I dubbed Google’s pending mobile update “Mobilegeddon”. The name caught on, but the April 21, 2015, update didn’t create as big an upheaval as expected. It did, however, put everyone on notice, that mobile was here and no longer “the future”. Those who did not heed the warning to go mobil...

To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps. Google Maps Ranking Factors While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business Information Th...

Hey, all you SEOers! It’s that time of the year again when we need to look at the latest Google SEO updates once again. Yes, people, Google has a new update ready for us again – in 2017. Some experts have been contemplating that the company has made up gradations in Google Penguin algorithm probably in February this year. Yes! It is speculated and conjectured because Google is not someone who would let the cat out of the bag so easily – they are excellent secret keepers and are not going to reveal their strategies to us. It seems just like yesterday when we were making our bets on what was awaiting SEO in 2016. Then boom, and it’s already 2017 — the time for planning, costing, and strategizing for your SEO success in 2017 is now if you’ve not done it yet. By keeping a close watch on the changes in the SERP’s with respect to your own rankings as well as feedback from the SEO community and Google itself can more often than not deduce what is required to be done to your website to increa...

I once tried to explain to my Grandma what I do at SEO Melbourne . Now, she knows what Google is but she wouldn’t have any idea about what Google wants, as she doesn’t have access to the Internet. Then I went to a friend of mine and told her what I did. She’s an Internet savant, always up to date with the latest social media trends and stories. She was also a little bit confused. But I think my favourite reaction to hearing about SEO came from my Aunt. When I told her that SEO is a branch of digital marketing where we help clients get their website onto the first page of Google, she thought for a moment before saying: ‘but why wouldn’t you just call your website something like www.aardvark.com?’ I’m not sure how long she had thought that Google was alphabetised, but I’m glad that I finally got to set her straight that day. I think that this really goes to show that no matter how much we use the Internet, there’s always going to be something about it that we don’t quite understan...

                               How to build backlinks to your website You have probably asked yourself, many times, “What backlinks should I build to my website for best SEO results?” This question is often asked b3y many people after Google releases a new algorithm update. Numerous self-called experts give different tips and advice, but, unfortunately, most of the times, the only thing they do, is to confuse people. In this article, I will talk about how to build backlinks to your website, and also tell you about the links that can potentially hurt your rankings. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. In today’s SEO, high quality and relevant backlinks weight the most value. But how do you bu...

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising. This was done 100% through SEO and content strategy. Before we dive in, allow me to clarify a few things: The website reached over 100,000 visitors in 9 months. This was a new domain, registered just a couple months before launch. This was done in a language I do not read nor speak (Japanese). Japanese is a non-roman character language , making it nearly impossible to use most of the popular SEO tools. The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results. Table of Contents [ hide ] 1 Key Drivers of Traffic Growth 2 First Month After Launch 3 Nine Months After Launch 4 Traffic Sources 5 Building a Keyword Database 6 Designing a Content Strategy 7 Information Architectur...

                                       Best Digital Marketing Institute                            In his book Ultimate Guide to Optimizing Your Website , SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy for search engine optimization. Us...

                                   Best SEO Company in Lucknow. If you want to make an impact in social media —whether for yourself or for your business —the number one thing you need to do is establish a visible, credible online presence. Why? As you probably know, every day, recruiters turn to the internet to find their next great hire. They want to be able to clearly see that you fit with the company’s culture and make sure the things you post wouldn’t be harmful to the organization in any way. But once you find your dream job, the importance of your social visibility doesn’t go away—you simply move from representing yourself to representing the company you work for, and a credible online presence will help you and your company be successful. To build a solid reputation and boost your social media visibility, start with these five tips. 1. Complete Your Social Profiles It’s...

How you are optimizing your presence to make sure that your voice gets heard? If you want to be visible to your target audience and see the peak performance of your website , then you need to stay up to date with SEO (Search Engine Optimization). The most important fundamental aspect of online marketing is SEO. And, one of the vital areas you need to focus in it is On-Page SEO . On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly . In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website. #1 Page Titles Your page title (meta-title) plays an essential role in your SEO strategy . Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive it will look the more number of clicks you are likely to get. And, more number of clicks your ...