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25K READS Google's 9 Major Ranking FactorsAccording to multiple studies, only 9 signals (not 200) impact rankings the most today. Jump to this ultimate SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings.  The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment. Mobile First I first started promoting a “mobile first” approach to SEO back in March of 2015, when I dubbed Google’s pending mobile update “Mobilegeddon”. The name caught on, but the April 21, 2015, update didn’t create as big an upheaval as expected. It did, however, put everyone on notice, that mobile was here and no longer “the future”. Those who did not heed the warning to go mobil...

To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps. Google Maps Ranking Factors While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business Information Th...

How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true. Google’s major algorithm update history is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown; rather t...

1. URL misspelling The human factor is the most common cause of broken internal links on any site. An incorrect URL in the menu, a missed letter or character, or incorrect spelling will all generate a 404 error. Site visitors cannot find the needed information by following this link, and the search engine is constantly redirected to the broken link since it refers to your own website. A perfect and easiest solution is to correct the mistake with a proper link amendment. 2. Change of the site structure Any global changes in the site structure (when you cannot keep the old structure or implement the recommendations for correct redirect installation), a website redesign, moving to another CMS, etc. can produce many pages with 404 errors. For example, all references previously appeared as www.mydomain.com/abc.htm After the changes, they will appear as www.mydomain.com/products/abc The perfect solution that helps to avoid errors is a permanent set-up of a 301 (p...

As a blogger we have got lot of things to do (posting, research, social media, videos, link building, etc…) and we don`t find time to check our own blog comments. Then, why to comment on other blogs? Commenting on other blogs, benefit you with lot of things! Here I have listed few reasons Why You Should Comment on Other Blogs? Making Your Presence in Blogosphere To attract customers or investors to your business you need to make your presence in the market, and this rule sticks to every business. In blogging world it is done by commenting on other blogs. Well, you all knew this does`t mean just adding few sentence but some worthy comment to attract readers to your blog. Selecting your niche blogs is very important. Unfortunately few blogs say that niche is not important just getting link is important. I must say that for them, user is not important only robots are important! Lets say that you have a blog on environment and you are commenting on SEO niche blogs. Yes, you will get a ...

Like most of us at the women sorority, my friend Sarah loves to shop too. However, she abstains from trusting online shopping unless the e-commerce vendor shows up on the first page of her Google search. So, if you’re an e-Commerce brand and looking to becoming a trustworthy and dependable e-store, you will need to impress people like Sarah around the world.While Pay-per-click ads might help you attract some traffic initially, the highest conversion rates are achieved only with organic searches. Undoubtedly and unfortunately, as an e-commerce website, you will have to compete with tons of other e-commerce websites. If you want to climb up the search engine ranking ladder, you will need to adopt some effective SEO techniques which we shall discuss as we move ahead. If you’re just getting started with your e-store, you have just stumbled upon the ultimate guide to creating a search engine friendly website. If you have already been in the market for some time, nothing to worry, ...

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best-applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it. Never sacrifice good writing for SEO. The best pages are written for the user, not...

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.” This is a guide that will help you understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about building your brand online and keeping it safe, this is something you should not ignore. What is Negative SEO? Negative SEO refers to the practice of using a black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website Building hundreds or thousands of spammy links to your website Copying your content and distri...

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. First, let’s understand what schema markup is. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets , you’ll understand exactly what schema markup is all about. Here’s an example of a local business that has a markup on its event schedule page. The SERP entry looks like this: The schema markup told the SERP to display a schedule of upcoming hotel events. That, for the user, is exceptionally helpful. Here are some facts about schema markup: Schema tells ...

Google Whitelisting and Penalisation Recovery Services in Lucknow For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result, many websites are being penalized for violating Google’s guidelines. According to Matt Cutts , over 400,000 manual actions are being initiated every month by Google. That’s not all. Numerous other websites are being penalized by algorithmic updates such as Penguin and Panda. What’s interesting is that only about 20,000 webmasters are submitting a reconsideration request every month. So, this means that only 5% of the websites that have been penalized are trying to recover their rankings. Do you own a website that has received a manual or algorithmic penalty? Don’t throw in the towel just yet because I’m going to show you how to recover your lost rankings and traffic. Why Y...