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To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps. Google Maps Ranking Factors While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business Information Th...

Are you struggling to see your site ranking top of Google search results? We all know how important it is to get traffic from search engines like Google to build a profitable blog. SEO is not only for getting high-quality visitors but also to increase the user-friendliness of the websites. SEO is basically categorized into two ways. On-page SEO Off-page SEO On-page SEO makes your website search engine friendly but off-page SEO improves your website’s position in Search Engine Results Page (SERP). 9 out of 10 bloggers focus on on-page optimization and ignore off page SEO. That’s the reason why they struggle to increase their search engine traffic. If you’re also one among them, start focusing on your off page SEO. This detailed off page SEO guide helps you how to do it right. What Is Off Page SEO? Off page, SEO is nothing but improving your website positions in Search Engine Results Page (SERP). It tells Google what others think about your site. Based on the lin...

Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization. Search engine over-optimization is the practice of creating too many SEO improvements, to the point that the improvements begin to ruin the website’s ability to rank. You’re doing all the typical SEO good stuff, but then you jack it up too far. Things go downhill. First, here’s everything you need to know about the history of over-optimization. 1. Over-optimization used to work. Back in the Wild West days of SEO, over-optimization was the way that sites gained rank. Stuffing a site with tons of keywords, or sending thousands of spammy links to a site was the quick-and-easy way to boost a site in the SERPs. 2. Over-optimization doesn’t work anymore. It definitely doesn’t work that way anymore. Today’s SEO’s know that keyword stuffing and link spamming is SEO suicide. In April of 2012, Google leveled the over-optimization penalty, which ...

                                       Best Digital Marketing Institute                            In his book Ultimate Guide to Optimizing Your Website , SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy for search engine optimization. Us...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What is off-page SEO? Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat. "That makes no sense to me," he said, pushing his chin forward and tilting his head as if waiting for me to admit that I was pulling his leg. "You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? Tha...

                              Best Digital Marketing Company in Lucknow. I have written a lot about keyword research and its benefits. One of the major mistakes I have seen many people make is that they will target direct keywords instead of long-tail keywords (LTK). If you are not familiar with long-tail keywords, here is a quick example of the difference between short-tail and long-tail: Long-tail Keywords (Ex. of short tail keyword) – Monthly searches 50 Long tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12 long tail keywords conversion rate (Ex of LTK) – Monthly searches 13 You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword. Also, long-tail keywords drive more targeted traffic than short-tail keywords do, so your conversion (sales, email sign-ups) improves a ...