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Is it Ok To Put Content Behind Tabs? Google Says “Yes”

In a question answered on Twitter, Google’s Gary Ilyes said, it’s ok to add tabbed content in mobile-first world and it will be given full-weight contrary to desktop content.

 In the mobile-first world content hidden behind the “Read More” tabs will be given full weight by Google’s search engine crawlers, however this is either devalued or not indexed on desktop. Two years ago Google had said that content within tabs and click to expand might not be either ranked or indexed. John Mueller had said, “content within click to expand menus or tabs could be discounted as Google knows it is being hidden from users. As a result of this, the page may not be ranked for content by Google within those sections as it knows users do not view content by default.”

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