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Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank. Is domain authority something that you can change, or is it unalterable and immoveable? I am convinced there are practical things you can do to improve this important number. Want to improve your website’s domain authority? Follow these 5 practical steps to do so. But before we go over how you can improve your DA, there are a few things you need to know: Domain Authority First off, let me share a few key facts about DA. This information will help you better understand exactly how you can move your DA upward: Domain authority is based on a lot of factors. Primarily, however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are. It is very difficult to gain a DA number of 100. Sites like Facebook...

The digital world is now more hyped-up, dynamic and influential than ever before. It is more focused and competitive as well. With the end goal for you to achieve high search engine rankings and to maintain them, you have to look after the latest SEO updates 2017. This is the initial move towards staying aware of the latest SEO trends and remaining focused. The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update 2017 are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest search algorithm updates and related procedures, as only this can let them know latest SEO updates 2017 essential to optimize websites, ensure better DA and high rankings in SERPs. Largely, Google is centered around enhancing its web search administrations for online users, and by keeping a track of changes in Go...

A website in general not ranking is a problem, but it’s not the problem I’m discussing today. What happens when your blog is ranking fine, but your homepage never seems to show up? It’s a surprisingly common problem that has a few different possible causes. Generally it’s not something you’ve done wrong, and it’s not a penalty, but both of those can be causes in certain circumstances. I’ve put together the most common causes of a partial site ranking, and hopefully one of them fits the bill for you. 1. You Don’t Have Strong Branding Probably the number one reason why a homepage won’t rank when other pieces of content do is a lack of strong branding. Homepages tend to rank on the power of their brand name and the quality of the content on them. If your home page doesn’t have much content – many non-blog sites fall into this trap – you have to rely entirely on your branding. Take a look at a page like Technorati. They only have a couple hundred words of content and some im...

Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO: ON-Page SEO: It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. Off-Page SEO: Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines . But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend . 1. Social Media Engagement A major Off-page SEO technique is social media engagement. If y...

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website , and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE. 1. Advertise This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent ke...

Updated August 2016: We have removed some tools that no longer exist and included some other free tools worth trying out – all aimed at helping monitor your social accounts effectively. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. I...

Facebook is making purchasing through Messenger easier with a new "buy" button that lets users make payments directly in the app. The tool is being tested by several retailers, and the company is planning a wider launch this year. Roughly five months after Facebook opened its Messenger app to let retailers and brands to build e-commerce-enabled chat bots, the social network today launched Messenger Platform v1.2. The updated platform gives retailers more tools to drive shoppers to buy and makes it easier for shoppers to complete purchases through Facebook. Previously, to buy something like a bouquet through 1-800-Flowers’ Messenger bot, you had to click a button that took you out of Messenger to a web page where you had to type in your credit card and shipping information. It was annoying, especially if you had already attached that information to your Facebook Messenger profile in order to send and receive money from friends. Now, people can have Messen...