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Showing posts with the label Search engine optimization techniques

5 SEO Fundamentals That Never Change With Algorithm Updates

How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true. Google’s major algorithm update history is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown; rather t...

Best 13 Efficient Link Building Strategies for Busy Marketers

In the past, link building was based on quantity, not quality. But today? Link building is a different ball game. If you’re working on a link building strategy, you have to understand that you can’t create incoming links instantly. It’s a gradual process. The pages where you build links – specifically the quality and authority of those pages – play a key role in determining how high you’ll rank in search engine results. This is where blogging comes in. When you blog consistently, you’ll get 434% more indexed pages and your inbound links will grow by 97% . Beyond blogging, though, there are other proven ways to build the best links and scoring the position you covet with the search engines. Learn how I used these 13 link building strategies to grow my search traffic by 51% in three months. In this blog post, I’ll show you 13 foolproof link building strategies that you can put to work today. They’re especially helpful for busy marketers who want to stay product...