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Have a question regarding your SEO strategy ?

All you want is to make search engines notice you and place you prominently in their results. But more often than not, your wait for getting higher SERPs seems never ending. In your haste, do not take the wrong way to better rankings. You have to make the engines happy and do not try to fool them. Search engines have tightened their quality control, and in the Post Panda scenario, you need to be really careful to not step out of line. Here is a list of things that you must not do, to avoid being penalized by the search engines. Do Not Mislead The Visitors : You business is for the people, you just have to make it friendly for the search engines- and not dedicated to the search engines. Do not take up cloaking, that is presenting different content or URLs to users and search engines. A standard cloaking technique is showing a page of HTML text to search engines, while the visitors are shown a page of images. Another point worth mentioning here is that you must n...

Google Adds New features To Make Shopping & Travelling Easier

Google has announced new updates to make shopping and traveling easier on the mobile devices for the upcoming holidays. Jonathan Alferness, VP-Product Management at Google said, “We’ll now give people the option to filter Hotel search results based on specific needs. For example, travelers can filter based on rating or price with one tap on their phones. We’ll make it easy to search for exactly what people want, like “Pet-friendly hotels in San Francisco under $200” to find the perfect hotel for them. This feature is available in the US and will roll out globally later this year. ” Users may now see a “Deal” label when the hotel’s price is lower than historical pricing or when discounts are available. These deal are identified by Google algorithms on seeing a substantial reduction in price. Jonathan further said, “We may show Tips to people when they could save money or find $105 if you stay Wed, Jul 13 – Fri, Jul 15”. We’ll be rolling Hotel Deals and Tips o...

SEO Link Building Strategies

It is crucial to understand that link building is not easy. It requires time and small businesses need to be patient when going for their link building strategy. Small businesses, that depend on search visibility to attract traffic, need to realize the significance of local SEO link building. Along with adopting an effective link building strategy, it is critical to stay focused and motivated. Here is an insightful infographic by Quantum on easy local SEO link building strategies. SEO in Lucknow

Twitter Introduces Application Form For Verified Accounts!

Twitter has introduced an application form for Twitter accounts to receive verified status, announced PRNewswire. Verified accounts are given a blue badge on Twitter and these include celebrities, and organizations in government, TV, fashion, film, music, religion, journalism, media, business, sports and other areas. Twitter verified thee accounts automatically. Tina Bhatnagar, Twitter’s VP- User Services said, “We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification". Verify Your Twitter Account Log into your account Go to verification.twitter.com Follow the instructions Enter upto 500 characters about why the account should be verified Submit The verification application form will be available globally this week. B est Digital Marketing Company in lucknow

Google Introducing Price Extensions For AdWords Text Ads!

Google is rolling out price extension for advertisers selling their products and services on AdWords. Google said in a blog post, “we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.” Price extensions show below the text ad as multiple rows. This will help drive qualified clicks as people will be able to compare the prices before they click on any ad. Google further stated, “Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. For example, if you’re already using call extensions to help drive customers to your hair salon, you might create a price extension for your most popular services, like “Women's haircut,” “Men’s haircut,” and “Kid’s haircut.” Highlighting the price of each service might convince people to call and make an appointment, without needing to visit your...

SEO Outsourcing in India Guarantees Overall Online Popularity

For a business or organization establishment, having a website has become indispensible. It is comparable to the physical space that was necessary till recent decade for the establishment of a business. Nowadays, first a website is made and then offices are opened for its operation. Having a website is a sine qua non for a number of reasons for the smooth functioning of an organization, but it is most essential for the purpose of Search Engine Optimization. But, as the owner of a financial establishment has lots of things to grapple with, most of them seek an OUTSOURCE SEO COMPANY, to lessen the burden of work and ensure good ROI, i.e., Return on Investment. In the recent decades, India has emerged as the top-notch IT destination. It has made its presence felt worldwide with its dominant IT prowess. SEO OUTSOURCING IN INDIA has become very much beneficial for a number of reasons. Some of these are as follows: ABUNDANCE OF RELIABLE SEO COMPANIES :  As India itself i...

PPC Advertisement: Get Return of your Every Single Rupee

Increasing the visibility of the business and driving sales becomes the key responsibility of a Sales Manager, Marketing Manager, Business Owner, Proprietor, etc. the moment a business gets established. The stress to grow, beat competitors and outperform own previous achievement becomes imminent. Every business establishment, regardless of its size, needs leads that can be converted into sales. It is a must to keep the hopes of the entrepreneurs alive. There are several types of marketing that are practised for lead generation, such as: • Newspapers, Radio and TV • Telecalling • Social media • Email marketing • Pay Per Click(PPC Programs and Google AdWords) Among the above, PPC advertisement is the most effective advertising option and includes Google Adwords, Facebook Advertising,  Search Engine Marketing/SEM  and LinkedIn Ads. There are a number of benefits and advantages that are associated with the  Pay Per Click Services . Some of these are as follows...