Skip to main content

Five Ways to Improve Your Site's Ranking (SEO)




Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant Content


Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best-applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.

Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly


You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata


When designing your website, each page contains a space between the <head> tags to insert metadata or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each web page.

Description Metadata

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

Keyword Metadata

Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

4. Have a link-worthy site


Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags


Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:



Best SEO Company in Lucknow
Best Digital Marketing Institute in Lucknow


Source

Comments

  1. Funded account forex trading with Winprofx offers traders a dynamic opportunity to access significant trading capital without the pressure of personal financial risk, making it one of the most attractive solutions for ambitious forex professionals. With a structured approach, traders can qualify for a funded account by demonstrating their skills through Winprofx’s simple evaluation process, designed to reward discipline, strategy, and consistency. Unlike traditional trading where the burden of personal capital limitations can restrict growth, Winprofx provides the leverage and resources needed to scale faster while retaining maximum profitability. This model appeals especially to traders who possess strong market knowledge but lack sufficient capital, as they gain the ability to trade in real-world conditions with institutional-level funding. Beyond capital allocation, Winprofx also emphasizes trader support, offering advanced trading tools, reliable MT5 platform access, and risk management guidelines tailored to help participants succeed long-term. The funded account structure empowers traders to focus purely on performance while Winprofx absorbs the financial risk, creating an environment where skill, rather than account size, becomes the true measure of success. Whether you are an emerging forex trader or an experienced professional seeking to amplify returns, Winprofx’s funded account forex solutions provide the ultimate pathway to financial growth and trading freedom.

    Funded Account Forex-

    ReplyDelete

Post a Comment

Popular posts from this blog

List of DoFollow Forums to Increase Backlinks [2017]

Best SEO Company in Lucknow Dofollow blogs and Dofollow forums use the do-follow attribute and that helps you to boost your backlinks and give link love. Link juice from a high PR blog or forum is good for your blog to boost your Google page rank. Especially, if you are active in a niche forum which allows do-follow backlinks, you will not only get a quality link to your site but you will also be getting targeted traffic. How to use Forums to Promote your Website Here is a list of a do-follow forum which has Google page rank, register there use your blog link as signature and make sure that you stay active as these forums are very active and you will get backlinks as well as traffic. V7nForum Joomla Forum CNET Forum Mysql Forum Digital point Forum Affiliate Marketing Forum Site Point Forum Warrior forum Deviantart File Sharing Forum Geek Village Forum HTML Forum MyGame Builder Forum PhpBB Forum Web-hosting Forum GardenWeb FileZilla Forum Antionline XDA developers fo...

Google My Business Shares Recommendation On Working With Third Parties!

Google My Business has shared guidelines for businesses to work with third parties – it shares the best practices to choose an SEO company. “While Google My Business is free, third-parties often charge a fee to manage your listing. They can provide valuable services like keeping your listing up-to-date, providing you with customer insights, answering your questions, and responding to reviews. It’s important to understand the benefits you may be getting from a third-party so you can evaluate whether you’re getting the best return on your investment.” Five best practices that have been shared are: Be Selective Work with one at a time Educate yourself Trust Experience Evaluate your performance Google also warned about the deceptive behavior of some third parties and shared the red flags to watch out for: Not being transparent . You have a right to know how users are interacting with your business, including specific data like the number of views and clicks to you...

7 Simple SEO Tricks & Tips That Still Bring Improvements in 2017

2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. But there are also trends that proved effective for 2016 strategies and will continue to work in 2017. According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run search query. In 2015 also, marketers realized the value of SEO, aligning their content for customers’ needs and mobile optimization for better results. After all, 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those sea...