Skip to main content

Facebook Messenger gets “Buy” button

Facebook is making purchasing through Messenger easier with a new "buy" button that lets users make payments directly in the app.





The tool is being tested by several retailers, and the company is planning a wider launch this year.

Roughly five months after Facebook opened its Messenger app to let retailers and brands to build e-commerce-enabled chat bots, the social network today launched Messenger Platform v1.2.

The updated platform gives retailers more tools to drive shoppers to buy and makes it easier for shoppers to complete purchases through Facebook.

Previously, to buy something like a bouquet through 1-800-Flowers’ Messenger bot, you had to click a button that took you out of Messenger to a web page where you had to type in your credit card and shipping information. It was annoying, especially if you had already attached that information to your Facebook Messenger profile in order to send and receive money from friends.

Now, people can have Messenger automatically plug in the credit card and address information attached to their Messenger profiles when buying something from a Messenger bot without any need to leave Facebook’s app. Companies have to use either Stripe or PayPal to process these payments, according to Facebook Messenger’s developer documentation.

When a retailer creates an ad that will appear within the Facebook news feed, the merchant can now drive a consumer to open Messenger when the shopper clicks the ad’s call-to-action button, such as Shop Now or Learn More.

That click will open a Messenger thread with either a copy of the ad or a message that the retailer crafts.

Similar to existing Facebook ads, developers and businesses will have the option to select their target audiences and delivery times. By opening the Messenger thread rather than driving the consumer off of Facebook, the social network aims to keep the entire transaction within the Facebook ecosystem.

“We believe the potential for the Messenger Platform is huge and we continue to invest in making it better for developers to build and create,” Facebook writes.

Facebook says 34,000 developers have joined the Messenger platform and they have built 30,000 bots. That’s a significant jump from the 11,000 bots that Facebook noted were on Messenger in July.
Labels:

Comments

Post a Comment

Popular posts from this blog

List of DoFollow Forums to Increase Backlinks [2017]

Best SEO Company in Lucknow Dofollow blogs and Dofollow forums use the do-follow attribute and that helps you to boost your backlinks and give link love. Link juice from a high PR blog or forum is good for your blog to boost your Google page rank. Especially, if you are active in a niche forum which allows do-follow backlinks, you will not only get a quality link to your site but you will also be getting targeted traffic. How to use Forums to Promote your Website Here is a list of a do-follow forum which has Google page rank, register there use your blog link as signature and make sure that you stay active as these forums are very active and you will get backlinks as well as traffic. V7nForum Joomla Forum CNET Forum Mysql Forum Digital point Forum Affiliate Marketing Forum Site Point Forum Warrior forum Deviantart File Sharing Forum Geek Village Forum HTML Forum MyGame Builder Forum PhpBB Forum Web-hosting Forum GardenWeb FileZilla Forum Antionline XDA developers fo...
29 comments
Read more

Why Responsive Web Design is Needed?

The most challenging task before any website is to attract more and more visitors as the number of visitors is what determines the success of a particular website. The visitors are crucial so are the devices that they use. Quite a few years back, the computer was the only medium, people used for surfing the net. But, the situation today has changed drastically. According to a survey conducted recently, 1 in every 5 persons has a smartphone and nearly 90 per cent people use their phone throughout the day. And almost 45 percent of Internet use is through the mobile devices, such as smartphones, IPads, and tablets. It is quite clear from the above statistics that Smartphone has replaced a computer. And since computer has lost its monopoly, and the website that is developed for computer is not equally fairly visible on the Smartphone, there is an obvious need of making a website that could be compatible to all the modern devices. A responsive website is not only fairly visible in...
Post a Comment
Read more

Best Method to How To Find What Google Wants

I once tried to explain to my Grandma what I do at SEO Melbourne . Now, she knows what Google is but she wouldn’t have any idea about what Google wants, as she doesn’t have access to the Internet. Then I went to a friend of mine and told her what I did. She’s an Internet savant, always up to date with the latest social media trends and stories. She was also a little bit confused. But I think my favourite reaction to hearing about SEO came from my Aunt. When I told her that SEO is a branch of digital marketing where we help clients get their website onto the first page of Google, she thought for a moment before saying: ‘but why wouldn’t you just call your website something like www.aardvark.com?’ I’m not sure how long she had thought that Google was alphabetised, but I’m glad that I finally got to set her straight that day. I think that this really goes to show that no matter how much we use the Internet, there’s always going to be something about it that we don’t quite understan...
3 comments
Read more