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Content Relevance Becomes Key Factor For Ranking in Google



Searchmetrics has conducted a study on Google ranking factors which shows that content relevance and user intent are the prime focus and backlinks are losing importance. Also technical factors have become the prerequisite to achieve top position in Google rankings.

  • Here are the key highlights of the study:
  • The URLs with the highest content relevance are those on position 3 to 6.
  • Almost half of webpages in the top 10 now make use of HTTPS encryption.
  • Factors such as loading time, file size, HTTPS encryption (for shops), internal links, page architecture and mobile-friendliness are elementary pieces of this puzzle.
  • The pages occupying positions 1-3 have an average CTR of 36%.
  • Internal links are one of the most important ranking factors, helping search engines and users alike to understand the page and to find relevant URLs.
  • The increasing prominence of apps and app rankings in organic search is also contributing to the decline of backlinks’ importance.
  • Depending on the topic, it is now sometimes possible for a website to achieve a high Google ranking even with far fewer links than its competitors.
  • 92% of business purchases start with search.
  • 81% of shoppers research online before buying.


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