Shout Conversion - Best SEO Company in lucknow | Online Marketing | Website Development

All you want is to make search engines notice you and place you prominently in their results. But more often than not, your wait for getting higher SERPs seems never ending. In your haste, do not take the wrong way to better rankings. You have to make the engines happy and do not try to fool them. Search engines have tightened their quality control, and in the Post Panda scenario, you need to be really careful to not step out of line. Here is a list of things that you must not do, to avoid being penalized by the search engines. Do Not Mislead The Visitors : You business is for the people, you just have to make it friendly for the search engines- and not dedicated to the search engines. Do not take up cloaking, that is presenting different content or URLs to users and search engines. A standard cloaking technique is showing a page of HTML text to search engines, while the visitors are shown a page of images. Another point worth mentioning here is that you must n...

Google has announced new updates to make shopping and traveling easier on the mobile devices for the upcoming holidays. Jonathan Alferness, VP-Product Management at Google said, “We’ll now give people the option to filter Hotel search results based on specific needs. For example, travelers can filter based on rating or price with one tap on their phones. We’ll make it easy to search for exactly what people want, like “Pet-friendly hotels in San Francisco under $200” to find the perfect hotel for them. This feature is available in the US and will roll out globally later this year. ” Users may now see a “Deal” label when the hotel’s price is lower than historical pricing or when discounts are available. These deal are identified by Google algorithms on seeing a substantial reduction in price. Jonathan further said, “We may show Tips to people when they could save money or find $105 if you stay Wed, Jul 13 – Fri, Jul 15”. We’ll be rolling Hotel Deals and Tips o...

It is crucial to understand that link building is not easy. It requires time and small businesses need to be patient when going for their link building strategy. Small businesses, that depend on search visibility to attract traffic, need to realize the significance of local SEO link building. Along with adopting an effective link building strategy, it is critical to stay focused and motivated. Here is an insightful infographic by Quantum on easy local SEO link building strategies. SEO in Lucknow

Twitter has introduced an application form for Twitter accounts to receive verified status, announced PRNewswire. Verified accounts are given a blue badge on Twitter and these include celebrities, and organizations in government, TV, fashion, film, music, religion, journalism, media, business, sports and other areas. Twitter verified thee accounts automatically. Tina Bhatnagar, Twitter’s VP- User Services said, “We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification". Verify Your Twitter Account Log into your account Go to verification.twitter.com Follow the instructions Enter upto 500 characters about why the account should be verified Submit The verification application form will be available globally this week. B est Digital Marketing Company in lucknow

Google is rolling out price extension for advertisers selling their products and services on AdWords. Google said in a blog post, “we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.” Price extensions show below the text ad as multiple rows. This will help drive qualified clicks as people will be able to compare the prices before they click on any ad. Google further stated, “Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. For example, if you’re already using call extensions to help drive customers to your hair salon, you might create a price extension for your most popular services, like “Women's haircut,” “Men’s haircut,” and “Kid’s haircut.” Highlighting the price of each service might convince people to call and make an appointment, without needing to visit your...

For a business or organization establishment, having a website has become indispensible. It is comparable to the physical space that was necessary till recent decade for the establishment of a business. Nowadays, first a website is made and then offices are opened for its operation. Having a website is a sine qua non for a number of reasons for the smooth functioning of an organization, but it is most essential for the purpose of Search Engine Optimization. But, as the owner of a financial establishment has lots of things to grapple with, most of them seek an OUTSOURCE SEO COMPANY, to lessen the burden of work and ensure good ROI, i.e., Return on Investment. In the recent decades, India has emerged as the top-notch IT destination. It has made its presence felt worldwide with its dominant IT prowess. SEO OUTSOURCING IN INDIA has become very much beneficial for a number of reasons. Some of these are as follows: ABUNDANCE OF RELIABLE SEO COMPANIES :  As India itself i...

Increasing the visibility of the business and driving sales becomes the key responsibility of a Sales Manager, Marketing Manager, Business Owner, Proprietor, etc. the moment a business gets established. The stress to grow, beat competitors and outperform own previous achievement becomes imminent. Every business establishment, regardless of its size, needs leads that can be converted into sales. It is a must to keep the hopes of the entrepreneurs alive. There are several types of marketing that are practised for lead generation, such as: • Newspapers, Radio and TV • Telecalling • Social media • Email marketing • Pay Per Click(PPC Programs and Google AdWords) Among the above, PPC advertisement is the most effective advertising option and includes Google Adwords, Facebook Advertising,  Search Engine Marketing/SEM  and LinkedIn Ads. There are a number of benefits and advantages that are associated with the  Pay Per Click Services . Some of these are as follows...

A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just click on the Submit button to send their Name, Email ID and Phone number to you. The leads can be downloaded only from the Publishing Tools page as a CSV file and one had to export the leads to a CRM or a mailing platform manually. This doesn’t work for marketers because most of the communication is done via automated follow-up emails. A few tools had come up in the middle to solve this problem. For example,ConnectLeads, a third party software exported the Leads from Facebook Lead Ads to any email marketing tool of your choice. ConnectLeads is an expensive tool and it is obselete now. Now you can export your Facebook Leads in real time using Zapier. I useZapier to automate a lot of marketing tasks. For examp...

Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results. So, here are the Top  Keyword Selector tools that will help you in identifying potential keywords and analyzing their strength. 1.  Bing Keyword Research Tool Bing Keyword Research Tool gives ideas and suggestions for your content. You just have to sign in for Bing Webmaster Tools to access the Keyword Research Tool. All the keyword suggestions are based on organic search and shows suggestions based on 6 months of historical data. 2.  Google AdWords Keyword Planner The enhanced version of old Google Keyword Tool, it will make the selection of initial list of keywords easier for you. The Keyword Planner tool will help in finding keywords and ad grou...

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content, Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. According to an official post from Facebook, the goal is always to build a better news feed, and the primary strategy used to achieve this will be to surface more posts from friends and family. While the post doesn’t specifically mention a decreased commitment to news, it’s clear that news and possibly other links will become secondary to posts from individuals. Facebook wants maximum engagement from users, and unfollowing, blocking or decreasing the priority of friends posts is a failure of the network to provide engaging content. Facebook has made a commitment to deliver news, but only in a manner that doesn’t truly interfere with the overa...

Recently, quite a lot of websites have changed their look and feel just to get the label of ‘mobile-friendly’ website. This has become a trend and a website that is not mobile-friendly is not considered up-to-date. The current trend of the mobile-friendly or responsive website has become stronger with the latest announcement made by the search engine giant, Google. It has been made clear by Google that, a website’s mobile-friendliness will be considered as a major criterion for website search positions. It might seem simple but, indirectly, that statement has other meanings too. Number one, Google says that those websites who are not mobile-friendly but has a good position in the search engines will lose its placement. The second one is a good news for those that are mobile-friendly, they will be gaining ranking in Google search results!  This update affects badly to those who don’t take it seriously. People who think their current website as “good enough stuff” will regret ...