All you want is to make search engines notice you and place you prominently in their results. But more often than not, your wait for getting higher SERPs seems never ending. In your haste, do not take the wrong way to better rankings. You have to make the engines happy and do not try to fool them. Search engines have tightened their quality control, and in the Post Panda scenario, you need to be really careful to not step out of line. Here is a list of things that you must not do, to avoid being penalized by the search engines. Do Not Mislead The Visitors : You business is for the people, you just have to make it friendly for the search engines- and not dedicated to the search engines. Do not take up cloaking, that is presenting different content or URLs to users and search engines. A standard cloaking technique is showing a page of HTML text to search engines, while the visitors are shown a page of images. Another point worth mentioning here is that you must n...
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