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Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing, in particular, caught my eye: the importance that companies and agencies alike place on social media when thinking about their SEO strategy. The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013 , in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy. In a cruel twist of fate, just two months after Econsultancy collected the data for its report, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook like and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This statement th...

The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence. In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible. Why Structure Matters As I’ve worked with hundreds of clients over the years, I’ve been surprised at how often site structure is overlooked. On the one hand, it’s one of the most crucial aspects of a site’s SEO performance, but on the other hand, few webmasters and owners understand what it means to have a site structure that enhances SEO. I’m going to share a few of the reasons why site st...

Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization. Search engine over-optimization is the practice of creating too many SEO improvements, to the point that the improvements begin to ruin the website’s ability to rank. You’re doing all the typical SEO good stuff, but then you jack it up too far. Things go downhill. First, here’s everything you need to know about the history of over-optimization. 1. Over-optimization used to work. Back in the Wild West days of SEO, over-optimization was the way that sites gained rank. Stuffing a site with tons of keywords, or sending thousands of spammy links to a site was the quick-and-easy way to boost a site in the SERPs. 2. Over-optimization doesn’t work anymore. It definitely doesn’t work that way anymore. Today’s SEO’s know that keyword stuffing and link spamming is SEO suicide. In April of 2012, Google leveled the over-optimization penalty, which ...

                               How to build backlinks to your website You have probably asked yourself, many times, “What backlinks should I build to my website for best SEO results?” This question is often asked b3y many people after Google releases a new algorithm update. Numerous self-called experts give different tips and advice, but, unfortunately, most of the times, the only thing they do, is to confuse people. In this article, I will talk about how to build backlinks to your website, and also tell you about the links that can potentially hurt your rankings. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. In today’s SEO, high quality and relevant backlinks weight the most value. But how do you bu...

                                Best Digital Marketing Institute  SEO Techniques for 2017 I’ll talk about the following tactics in this post: Improve engagement to improve rankings Make your existing pages longer Focus on YouTube SEO Improve site speed Focus on topics instead of keywords Build backlinks Reporting and analytics Technical optimization Local SEO and Listings Guest posting. Let’s dig in! 1. Improve Engagement to Improve Rankings Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Research from SimilarWeb found a positive correlation between engagement metrics and search rankings and a study of 1 million search r...