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You Should Go for Organic Traffic For Better SEO

When planning for a website or online marketing strategy, what every business mind will think is- how to improve potential leads through it? Many of them don’t even know how to make use of search engine optimization services at its best to achieve their goal. In these cases what happens is, the agencies betray them glorifying on paid results in the social media platforms. Choosing the right.. We will help your business to move in the right path. SEO services have become one of the foremost considerations of most business people these days. However, it is difficult to find an agency that can assure what you really want to- being #1 in Google and bringing in potential business leads. Many of the business people are now concentrating on increasing website traffic from other social media platforms like Facebook, Twitter etc. However, they use paid advertisement techniques to get more traffic from these sources. Though, it is good to a certain e...

Have You Seen????? Google Text Ad Labels In Green Colour Now

2016 is becoming the year for Google AdWords’ makeover. With many major changes rolling out this year, for instance, Google changed the layout of the AdWords which took a toll on everyone especially users. Google started with its AdWords in 2006 and there was no major change in the AdWords world except the change in 4-Ad layout which impacted SEO and SEM. Overview of Impact on SEO  Continuous pushing down of Organic listings  Overview of Impact on SEM  Increase in competition  Changes in bidding strategies  Long tail keywords and the brand term search activity  Well Optimized sites  Increased importance of Ad extensions  RLSA  Yet again, Google has come up with another change though a subtle one in its AdWords world. People using Google will now see green Ad labels and not yellow ones next to Google text ads in the search results. Last week, more and more users started seeing the green labels. This switc...

How To Build Your Business As A Strong Brand

Here is an abundance of opportunity in the market for startups, which means there’s also an abundance of competition. In the crowded marketplace, setting your startup apart is crucial to its survival and success. They say reputation builds brands, so it is vital for you to nail your first impression and create a positive perception in the mind of the users. While excellent design, a captivating logo, high quality services and products all promote the brand, it’s the positive image of your business that helps build a strong, standout startup. Your brand image resonates with the users, builds loyalty and lets you stand apart. So when it comes to delivering your public presence, attracting users, and building your business, you want a great start. Here are 7 tips to create a strong startup brand keeping in mind the current trends: 1. Define your brand purpose, not just its promise Every brand makes a promise, but in a market where consumer confidence is low, it isn’t ab...

Google updates the Google My Business API to version 3.0

The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update. Google has released version 3.0 of the Google My Business API. This has not yet been announced by Google, but you can see version 3.0 marked as new in the change log and on the new features page, it documents the new API. The original Google My Business API was released in December of last year, bringing the ability for businesses to automate managing their business listings. Version 3.0 “adds new functionality for people who manage locations at scale,” Google said. The “key new features include the ability to read and respond to customer reviews and provide additional attributes for locations, such as whether a restaurant accepts reservations, serves brunch, or has outdoor seating,” Google added. Here is the changelog for version 3.0 : Attributes Provide additional, catego...

Digital Marketing To Grow Your Business

With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelising efforts with a larger view of driving organisational growth, you’ve probably experienced both hits and misses. With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s ...

SOCIAL MEDIA MANAGEMENT TOOLS TO MAKE YOUR LIFE EASIER

Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things. However, since there are so many popular social networks you need to be a part of, plus some new ones which show potential, it is almost impossible to manage all of those accounts manually. Fortunately, there are plenty of social media scheduling apps you can use to make you job and your life easier. Let’s take a look at 5 most effective. 1. SCHEDUGRAM Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, ...

What Is Google Tag Manager ?

For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report  website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM). Where People Get Tag Manager Wrong A common misconception is that Tag Manager is the same thing as (or the latest version of) Google Analytics. This is not the case! In actuality, Google Tag Manager is a completely separate tool. Breaking It Down In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. Adding other products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, is a breeze. In more detail, GTM makes your life easier by s...