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The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update. Google has released version 3.0 of the Google My Business API. This has not yet been announced by Google, but you can see version 3.0 marked as new in the change log and on the new features page, it documents the new API. The original Google My Business API was released in December of last year, bringing the ability for businesses to automate managing their business listings. Version 3.0 “adds new functionality for people who manage locations at scale,” Google said. The “key new features include the ability to read and respond to customer reviews and provide additional attributes for locations, such as whether a restaurant accepts reservations, serves brunch, or has outdoor seating,” Google added. Here is the changelog for version 3.0 : Attributes Provide additional, catego...

With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelising efforts with a larger view of driving organisational growth, you’ve probably experienced both hits and misses. With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s ...

Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things. However, since there are so many popular social networks you need to be a part of, plus some new ones which show potential, it is almost impossible to manage all of those accounts manually. Fortunately, there are plenty of social media scheduling apps you can use to make you job and your life easier. Let’s take a look at 5 most effective. 1. SCHEDUGRAM Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, ...

For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report  website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM). Where People Get Tag Manager Wrong A common misconception is that Tag Manager is the same thing as (or the latest version of) Google Analytics. This is not the case! In actuality, Google Tag Manager is a completely separate tool. Breaking It Down In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. Adding other products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, is a breeze. In more detail, GTM makes your life easier by s...

Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many.  The quick version: This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site’s links as untrustworthy. Granted, we saw this coming as an SEO services company that’s successfully mitigated countless penalties for clients. But here’s why this outbound link penalty shouldn’t have surprised anyone paying attention. Warning Signs That Penalties Loomed Just a few weeks before the penalties came down, Google noted that those receiving compensation for things such as product reviews needed to take steps to call out any links from their site to the product site, page or supplier. In a Webmaster Blog post, Google...

First impressions matter in a big way when it comes to web designing. Unless your website is the only one of its kind (you know that’s not plausible), the users are going to move on. Why would anybody stay on a page that is not promising? People are pressed for time, users insist on getting the most, and getting it fast. Why are people so laid back when it comes to the design of a website? You know it’s important to your company, why not give it the same amount of thought. Read on for effective website designing tips that will bewitch the users. Crystal images, a polished layout and original content are the key. Think of everything that you find appealing in YOUR favourite website.  Condense the content. Make clever use of ‘call to action’ (CTA) buttons. CTA options are the clickable buttons found on a page that perform and ‘action’ when clicked.  Enhance the ‘findability’ in your website pages. This applies chiefly to sites that have a huge amount of content. Leave brea...

For many businesses, employees and industries LinkedIn serves as a professional networking and marketing site to market their company successfully on a global platform; it is necessary to concentrate on a significant interaction and meaningful conversation. Think for a while, if you constantly boast your brand, this approach will ruin the chance of interacting with other professionals in the B2B market. Linked is a B2B networking platform to interact with other business professionals and share ideas, but not a media to boast or scream your marketing word. It has got around 170m+ active users worldwide and serves as world’s largest professional social networking site. More than 1 million members every day in LinkedIn share their knowledge and post content in the LinkedIn platform; these features make it the perfect tool to communicate your brand/business. To take an advantage, one must know how to make use of this platform to have meaningful conversations with other businesses,...