Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links. We’re now at a point where only very white hat link building methods still reliably work. It’s basically impossible to beg, borrow, steal, or buy links effectively. All you can do is earn them. But there are still smart ways to do that. And some of them allow you to piggyback on your competitors’ successes at the same time! 1. Guest Blogging Google has warned against guest posting and put a lot of people off. But high quality, targeted guest posts ...
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