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A website in general not ranking is a problem, but it’s not the problem I’m discussing today. What happens when your blog is ranking fine, but your homepage never seems to show up? It’s a surprisingly common problem that has a few different possible causes. Generally it’s not something you’ve done wrong, and it’s not a penalty, but both of those can be causes in certain circumstances. I’ve put together the most common causes of a partial site ranking, and hopefully one of them fits the bill for you. 1. You Don’t Have Strong Branding Probably the number one reason why a homepage won’t rank when other pieces of content do is a lack of strong branding. Homepages tend to rank on the power of their brand name and the quality of the content on them. If your home page doesn’t have much content – many non-blog sites fall into this trap – you have to rely entirely on your branding. Take a look at a page like Technorati. They only have a couple hundred words of content and some im...

Digital Marketing has emerged as a more effective marketing strategy these days. It means marketing through digital technologies and reaching out to a large number of people to convert them into potential customers. There are companies involved in managing Digital Marketing Campaigns for the businesses and this field has grown up as an important segment in the field of marketing. It has totally changed marketing strategies in India even in Udaipur also. There are lots of Digital marketing agencies or service providers are available in Udaipur who have given their efforts to establish this field in the city of Udaipur and contributed towards the growth of business environment. Frequently used Digital marketing techniques or trends – There are various techniques used for digital marketing but, some of the most used techniques are as follows –    Content Marketing - It is creation of effective, valuable and consistent content which is distributed to clearly defined audienc...

Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO: ON-Page SEO: It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. Off-Page SEO: Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines . But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend . 1. Social Media Engagement A major Off-page SEO technique is social media engagement. If y...

How you are optimizing your presence to make sure that your voice gets heard? If you want to be visible to your target audience and see the peak performance of your website , then you need to stay up to date with SEO (Search Engine Optimization). The most important fundamental aspect of online marketing is SEO. And, one of the vital areas you need to focus in it is On-Page SEO . On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly . In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website. #1 Page Titles Your page title (meta-title) plays an essential role in your SEO strategy . Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive it will look the more number of clicks you are likely to get. And, more number of clicks your ...

Even a novice blogger needs to understand how people use search engines to find the content they are looking for. You want to help people find your posts. This practice is known as search-engine optimization, abbreviated SEO . I am not expert enough in SEO to cover the matter in depth (for more on the topic, I recommend Danny Sullivan‘s excellent Search Engine Land blog). I will cover some basics for a workshop today for the music staff of the CBC. When you are working on a blog post, consider these factors to help people find your post: Relevance Headline Keywords Google trends Links Photo captions Metadata 1. Relevance. Don’t litter your post or headline with irrelevant terms that you think might help your Googlejuice (the term for your attractiveness to Google’s search engine). With its downgrading of content farms and its use of “+1” endorsements to enhance search results, Google is trying to improve the search process, so apply all of these techniques only by...

Want to learn Blogging? You are at the right place! The Internet era has pronounced blogging as the medium to communicate with masses in this virtual driven Aeon. The youth is going gaga to learn Blogging. They use it everywhere, to express, to awaken, to inform or to persuade, the most descriptive and powerful medium is the Blog, Today. With the texts you write, you can take the reader to places. Texts are much more powerful than we understand them to be. Enhanced with images and other kinds of illustrations, you can mold the minds of the readers as you want. Isn’t this just so dynamic? Well, the beauty of words is understood by someone who either loves to read or write. What is a blog? However, when you decide to write your own blog, one thing that must be clear here is the purpose of the blog. Are you going to write professionally or write for self-expression? Begin with a clear purpose in your head as to why are you doing this, specifically? A self-analysis before beginning ...

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website , and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE. 1. Advertise This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent ke...

Off-page SEO is not just about links. It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals. As smart bloggers and content marketers, we usually start with on-page SEO. But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your site. Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr. Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed. Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users. Otherwise, why would people waste time linking to it? People only cite,...