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Technical areas to consider in order to avoid future migration/rebuild 1. HTTP or HTTPS Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum. 2. Decide on a canonical version of your URLs Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily. In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL. 3. Site speed Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the impo...

The new label for search text ads is now rolling out globally. Over the past few weeks, users have spotted a new ad label on Google search ads. Instead of a solid green background, the new label has a green outline and white background.solid green background, the new label has a green outline and white background. Sightings have increased rapidly over the past several days, and Search Engine Land has received confirmation from Google that the new look is now rolling out globally. “We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling,“ a Google spokesperson told Search Engine Land on Wednesday. Google has a long history of testing new labeling for ads in the search results. The solid green label lived...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC !). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the confusion stems from the fact that PPC keyword management isn’t just one task—it’s a group of tasks. And some are less obvious than others. In this post, I’ll clarify what keyword management means to us at Group Twenty Seven and describe its many aspects, including: Negative keyword management Keyword trend audits Quality score benchmarks Duplicate keyword management Keyword click-through-rate management Low search volume keyword management. Negative Keyword Management For many non-PPC experts, keyword management is synonymous with negative keyword management. It’s true that negative keyword management is an important part of keyword management. But it’s only...

Good News ! If you are an Indian marketer looking to expand your business and earn revenue it is the perfect time to leverage the opportunity. Coming to the news- Facebook to touch 200mn users in India. Facebook community has grown leaps and bounds in the world such that it has touched an insane figure of 1.9 billion user profiles… far more than any other Social network. Moreover, to attract more users in India, Facebook added 12 more local languages. Keeping in mind the lackluster internet speeds in the country, it has also come up with its lighter version- Facebook lite. Facebook is also planning to explore the untapped rural areas of India by partnering with local carriers, internet service providers and businessmen. Due to a large mobile-market segment and Facebook’s more effective targeting and engagement opportunities it wouldn’t be surprising if Facebook manages to surpass 2oo million in the next quarter. As more number of people are registering on Facebook in India,...

Do you want to stay on top on search engines because your products or services are of high quality and you want people to know them? After trying many ways to improve traffic on your site and raise the conversion rate on your own with no success, if you're thinking about trying Pay Per Click ads and not sure how to go about it, the best thing to do is to leave this in the hands of an agency because they can help you to keep your site in top positions in most frequently used search engines by using PPC advertising . As you may know, Pay Per Click (PPC) is a method of digital marketing which allows your business to reach the top positions on search engines when the users search for keywords that fit best with you are offering and you pay whenever the users click on your ad. As the picture shows, PPC ads can make your business more visible on the most popular search engines. In order to have a good PPC strategy and to achieve the best results in terms of click/clients conversions...