Call extensions will automatically pull phone numbers featured on landing pages. his article has been update with more information about automatic call extensions. In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number,” started going out on Monday evening. A copy of the full email is below. Though you wouldn’t know it from reading this email, call extensions are already set up with the phone number on the landing pages used in this specific account. From what I can tell, the change shouldn’t affect much for this account, though it sounds as if impression volume for call extensions generally will likely go up come February 6. Reporting for automatic call extensions will be available at the campaign or ad group level. They will not be...
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