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Festivals are about connecting with people, sharing traditions, and building memories. Can any other occasion get as Social? Then how can Social Media Marketing lag behind. Here are seven ways, Brands can leverage Social Media Marketing this festive season. Cheers to the festive time of the year! It's end of October already, which means Diwali, Christmas will start scintillating around us any day now. This also means it’s time for Brands to start thinking of ways to incorporate the festival and holidays season into their Social Media Marketing plans. Social media Marketing has become an integral part for many companies to promote their business in the festivals and holidays season. With its dominating presence in the West and among foreign brands,many companies in India have also started to grow its social handles to attract and engage the customers. Here are the  Seven Secrets to Successful Social Media Marketing  that can be leveraged in the festive time of the year ...

The Indian advertising space has never been more cluttered than it is right now. Uninspired ideas, redundant content and over the top digital films have choked the industry of creativity with a few shining moments here and there. In such a scenario when a growing brand rolls out something which is not only simple, but also drives home a strong point, it is very refreshing indeed.  Truebil , the new kid on the block in the Pre-Owned cars segment has been kicking some serious marketing ass, with this very well thought out campaign. This campaign targeting the quintessential Indian middle class has a lot of things working for them : 1. Relatability The video captures some really relatable moments and is a slice out of an average middle class Indian’s life. The aspiration to have your own car and the financial struggle that comes with it, is all too real. The conversation portrayed between the married couple is one which most of us has had one time or the other. 2....

Pinterest has launched  Promote button  to make advertising on the social platform easy. US businesses can launch campaigns on Pinterest in just few quick steps thus making advertising much simpler and easier. All you have to do is spare 9 seconds to setup Promoted pin, using the new Promote button. "And advertising on Pinterest will grow your business. While you may have already seen some great results after bringing your content to Pinterest, you could build on that success using Promoted Pins. Businesses typically see a 100% increase in their web traffic within a week of launching their first campaign." Pinterest has also shared the success stories of some businesses who used Promoted pins and saw great results. Source

Google has made it possible to  move a Google Analytics property or Analytics 360 property between accounts . Google anticipates that this will be a helpful feature to improve organization of the users’ Analytics Accounts and also give more power out of advanced feature. Cleaner Accounts With Google Analytics now  over a decade old , it’s been a while since many of our customers created their first Analytics accounts. And until now, every time a property was created, it was housed permanently in its account. With the introduction of property moving, you are now able to simplify your accounts, and group properties together in a way that makes the most sense for your current business needs. Rollup Reporting With this new feature, you can consolidate related properties within a single account and you can organize your data and reporting structure in the ways that are most relevant to your business. Consolidating properties within a single account offers additional b...

Penguin, which was launched in 2012 has become real-time and more granular. In an official Google blogpost, Google said: One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update. After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages. Here the important changes that the webmasters had requested over time: Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we're not going to comment on future re...

Advertisers will now be able to reach the same users across devices, apps, and sites. They will now be able to decide how frequently your audience see your ads across various devices. In a recent blogpost Google announced about these developments. Google did not support cross-device remarketing previously. Brad Bender, Vice President of Display and Video Advertising at Google said, “we’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites. You can now tell a single story to your audience and decide how frequently they see your ad across devices.” Source

Google My Business has shared guidelines for businesses to work with third parties – it shares the best practices to choose an SEO company. “While Google My Business is free, third-parties often charge a fee to manage your listing. They can provide valuable services like keeping your listing up-to-date, providing you with customer insights, answering your questions, and responding to reviews. It’s important to understand the benefits you may be getting from a third-party so you can evaluate whether you’re getting the best return on your investment.” Five best practices that have been shared are: Be Selective Work with one at a time Educate yourself Trust Experience Evaluate your performance Google also warned about the deceptive behavior of some third parties and shared the red flags to watch out for: Not being transparent . You have a right to know how users are interacting with your business, including specific data like the number of views and clicks to you...

Facebook Analytics For Apps Introduces Cross Platform Metrics & Web Measurement Facebook in a recent blogpost announced that Analytics for Apps is introducing a new beta that supports web measurement and cross platform metrics. “At Facebook, we believe in thinking about people, not devices and we know that in the course of completing a task, people are highly likely to switch between multiple platforms and devices. In fact,53% of people who own two devices switch between them to complete tasks or activities, and 77% of people who have three or more devices do the same.” Analytics for Apps will give the complete picture of customer behavior across the native mobile apps, desktop and mobile web presence, providing a seamless analytics experience. Other features to better understand and engage with the audience include: User properties allow you to integrate online and offline information about your customers Sharing insights now includes a way to predi...

In a recent blogpost Bing Ads announced that they are now giving users more control in setting bid adjustments by device. This will help the advertisers manage their campaigns more effectively across each device type. You will now be able to target tablets separately from PCs with different bid adjustments. With Expanded Device Targeting advertisers will be able to set individual by adjustments by device type, thus getting more control in audience targeting. “We are expanding the range to +900% for each device type – PC, Tablet and Mobile, as well as adding the ability to completely opt out (set to -100%) from displaying ads on Tablet and Mobile. With these new controls, you can segment by device to tailor your ad messaging specifically for them. When importing campaigns from AdWords, negative PC bid adjustments will be automatically adjusted to 0%, as it’s not supported in Bing Ads today.” Source

In a Google+ post, Google announced that display URLs in Unicode characters will show as Unicode characters, doesn’t matter what the users’ preferred language is. Earlier display URLs were shown in Unicode characters if it’s language matched the preferred Google language of the user. “Starting today, display URLs in Unicode characters [https://goo.gl/uOHBwE] will show as Unicode characters regardless of the user's Google language preference. Previously, we would only show the display URL in Unicode characters if its language matched the user’s Google language preference.” Source

Google AdWords has launched the latest version of AdWords Editor - 11.6 that supports universal app campaigns, Gmail ad templates, and so much more. “The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help — and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more.” Universal App Campaigns Advertisers can create and edit universal app campaigns in AdWords Editor. With UAC you can find customers that matter to you across Google Search, Play, YouTube, and within apps and mobile websites on the Display Network. Gmail Ad Templates Advertisers can now create, manage, and edit Gmail ads in bulk, along with the other ads. Expanded Text Ads Expanded text ads provide more space to show more details about the brand, products, and services. AdWords Editor also supports expa...

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended. Case study summary • UK retailer uses TV banking show to promote its cookery range • Targets second screeners by syncing online ads with live updates from the show • Resulted in 190% increase in sales The challenge In a crowded market, the Co-operative Electrical wanted to position itself as an innovative retailer that understands the passions of its customers. The firm wanted to if dynamic advertising messages increased audience engagement. With the popularity of the BBC TV show ‘The Great British Bake Off’, the firm saw an opportunity to influence shopping behaviours of baking fans across all devices, while promoting eight core product lines from their home baking ...

1. When Snapdeal trolled Flipkart on their Big Billion Day! 2. This ad is so dumb that it’s brilliant! 3. Regional newspapers have bad ink quality, and often the darker colours leave prints on your fingers. Tata used this to their advantage, to communicate about their 24×7 Road Assistance Service, saying ‘don’t get your hands dirty, call us’. 4. This fake ad with so much honesty, even Gandhi seems corrupt. 5. Sometimes you need to engage your readers 6. Talk about making the most of whatever real estate you can get. 7. Lets just say, in 2009, Americans weren’t the only ones happy to see former President George W. Bush leave! 8. Yet another time when TOI trolled itself, by putting a photo of the Brazilian Ronaldo, when they actually meant Madrid’s Cristiano Ronaldo. 9. Ad placement level 189829. 10. When GoT did this shadow advertising in British newspapers announcing the advent of their new season. Valar Moghulis. ...

Twitter has officially opened Moments for everyone to share their stories with Tweets. This was announced in an official Tweet. Moments was originally launched last year. Twitter Brings Moments To Everyone! ,  5.0  out of  5  based on  1  rating Source