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Bing has released new updates to its search app for iOS and Android, adding new music and video features, along with more map options. The updated version 6.7.2 Bing search app will now play a video without sound directly in search results with the lyrics listed below the video — a feature that has been available on Bing desktop. The app also includes a new Music page listing trending songs and artists. According to a report on the Android Community website , Bing’s search app can also give the title to a song being played: “In case you’re looking for a specific song, you can use the Bing Search app by typing the name of the song or if something is playing, it will tell you what it is.” In addition to updates around music, users can add movie titles to their Netflix and Amazon Prime watch lists from the app’s Movies page. Bing has also added the option for users to pick their preferred map app for directions. Other updates include a refreshed “reading mode” to m...

Do you consider YouTube a social network? Though when most people think social networks, they think about sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest. YouTube is often forgotten. If rumors are true, YouTube is looking to change . The video-sharing site is working on a new feature called Backstage, which would make YouTube more than a place where its billion users comment on the millions of hours of video they’re watching. YouTube Backstage: Coming Soon? YouTube is reportedly going to unveil several new social features that are more like those you’re familiar with from Facebook and Twitter. Backstage will let users share the following with their subscribers: Photos. Polls. Links. Text posts. Exclusive videos. “YouTube hopes to spur new types of conversation with Backstage, and will eventually allow subscribers to reply to posts in myriad ways – with photos, videos, and other types of comments – a feature the company is calling ‘rich repl...

Direct messaging has become a big focus for the major social platforms - and with good reason. Messaging, according to various reports, is now the number one way people are looking to connect – Facebook’s messaging platforms WhatsApp and Messenger both have more than a billion users per month, putting them well above all social platforms outside of Facebook itself. Twitter’s New Button Enables People to Direct messageing  from your Website As noted that their recent F8 developer conference , Facebook’s now processing around 60 billion messages per day.                                        By comparison (and as shown in the above image), at peak usage rates, global SMS volume was only around 20 billion messages every 24 hours. This is why Facebook's putting such big emphasis on messaging, introducing new tools and options, including Bots for Messenger, in or...

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google explained which types of interstitials are going to be problematic, including: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold. Here is a diagram from Google to convey ...

Early on in the 2016 US Presidential race, Google introduced a feature which allowed candidates to publish messages directly to the front page of search results. In March 2016, Google was spotted testing this feature with a limited number of small businesses. Now, Google has confirmed to Mike Blumenthal that the test is being expanded from “tens” of small businesses to “thousands”. In addition, the test is expanding beyond the US to include Brazil and India. According to Blumenthal, this was confirmed by the Google My Business team during a Google Hangout. The yet-to-be-named feature gives small businesses the ability to create cards with short messages in search results that are presented in a similar way to how Google presents AMP carousels. When the business’s name is searched for, the most recent messages from that business will appear on the front page of search results. The messages/cards — which can feature text, links, pictures, and videos — will live on a Google server...

On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right? Well… maybe that’s giving them too much credit. Automated account managers are often sold as more intelligent than they really are. Unfortunately, when you buy paid search management software you’re not getting Iron Man’s “Jarvis”… Now, there are advantages to trained monkeys, don’t get me wrong. They’re great for predictable, menial tasks, and they’ll work for bananas. But you’ll want to think twice about how much of your business you hand over to them. So, if you want to avoid monkey business in your paid search account, here are six questions you should consider before signing off on paid search management software: 1. Why am I doing this? The first thing you need to ask yourself is why you are actually considerin...

Soon after Google introduced Upgraded URLs — the URL format that allows users to change tracking parameters in existing ads without affecting the ad’s history or serving by separating the landing page information from the tracking parameters — Bing Ads announced it would adopt them as well. Users have been able to import ads with Upgraded URLs from AdWords since last summer. On Tuesday, Bing Ads announced Upgraded URLs are being rolled out for all ads in all markets. As in AdWords, there will be separate fields for URLs and parameters: 1. Final URL – This is landing page URL only and replaces the destination URL field. A separate mobile URL can be set as well. 2. Shared Tracking Template – This is where those using URL parameters for tracking add that information. Bing Ads recommends setting this at the account level. For those currently using {param} tracking to capture keywords, you should remove those and instead set up keyword final URLs. 3. Custom Parameters – Advertisers can...

The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people. While SEOs have a number of tasks to accomplish, the most important to ranking any site is building backlinks. The link is the conduit between one person and another. While the art of link acquisition may be somewhat controversial, those who do it the right way not only earn better rankings, but also build better relationships. Not all links are created equal. This simple phrase is becoming kind of a cliché in our corner of the internet. Nonetheless, it’s true. While many of the black-hat link-building tactics are still being used,Google and the other search engines are smarter than ever. If you’re trying to game the system, you will eventually lose. The key to building links is context — links that not on...

Google announced about updating the Google My Business Insights feature, which will provide information about where and how people are finding you on Google. The new feature will provide a breakup of how many people are coming from Google search vs Maps. Google will also show how users are finding you – directly or by searching for a broad category. “Though some people search for you on Google by name, others search more generally for what you have to offer. (For example, “pizza restaurants in [your town].”) In fact, when researching a future purchase, 76% of people consider more than one business before making their final choice.3 Now you can see who visited your listing after searching for it directly, and who discovered your business while looking for a broader category.” Google is now focusing the new insights on Google Search and Maps, and they are removing Google+ statistics from the dashboard. Source

The most challenging task before any website is to attract more and more visitors as the number of visitors is what determines the success of a particular website. The visitors are crucial so are the devices that they use. Quite a few years back, the computer was the only medium, people used for surfing the net. But, the situation today has changed drastically. According to a survey conducted recently, 1 in every 5 persons has a smartphone and nearly 90 per cent people use their phone throughout the day. And almost 45 percent of Internet use is through the mobile devices, such as smartphones, IPads, and tablets. It is quite clear from the above statistics that Smartphone has replaced a computer. And since computer has lost its monopoly, and the website that is developed for computer is not equally fairly visible on the Smartphone, there is an obvious need of making a website that could be compatible to all the modern devices. A responsive website is not only fairly visible in...

There has been a lot of attention given to local SEO over the past few years, local SEO has become the in-thing. This is after Google released a report that a majority of people are doing their searches remotely. The report also went to show that a sizeable chunk of queries on the search engine were seeking something in a specific location. Simply ask yourself how many times you have searched for something in a particular place like ‘best restaurants in Seattle’ or ‘pressure car wash in Nairobi’. Businesses want to be found easily on Google and for this reason, they are trying as much as possible to get good ranking in local searches. Unfortunately, local SEO is not all that similar to the organic SEO . Link and on-page signals are touted to be the most crucial factors when ranking a business in local search. These signals collectively comprise of a domain authority, linking domain authority, having keywords in titles and inbound anchor text. A research carried out by Sea...

If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not automatic. They come up because the business owner has listed his business on Google Maps. It is now time to list your business on Google Maps Earlier this feature used to be called Google Places, now it has been changed to Google My Business. This post will show you how to get your business listed on Google My Business. Once you list your business there, you will not only get a map result when someone searches for your company name on Google but you will also show up with location and contact info when someone looks up for your place in the Google Maps app in mobile, tablet or desktop. This is very important because unless you enter the correct address and pin the location on the map, sometimes your b...

Millions of people access the Internet on a daily basis to buy goods and services. These consumers simply enter the name of the item that they want in the search bar and the search engine does the rest. It gives results that feature links to websites that have the items that the consumers searched for. The users can then proceed to click on one of these links and view a website with the items that they want. It is up to the website to convert the user from a visitor to a customer. Here are some tips that the webmaster can use to create a company or business website that has a high rate of conversion. Collectively, these tips perform Conversion Rate Optimization (CRO). Check out the CRO strategy of your competitors and learn from it Every business or company has competition. This competition extends into the digital world. Companies ensure that they apply whichever strategies possible so as to increase their levels of CRO. Thus, they build their website in a specific way. They ...