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Showing posts from May, 2016

Google updates the Google My Business API to version 3.0

The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update. Google has released version 3.0 of the Google My Business API. This has not yet been announced by Google, but you can see version 3.0 marked as new in the change log and on the new features page, it documents the new API. The original Google My Business API was released in December of last year, bringing the ability for businesses to automate managing their business listings. Version 3.0 “adds new functionality for people who manage locations at scale,” Google said. The “key new features include the ability to read and respond to customer reviews and provide additional attributes for locations, such as whether a restaurant accepts reservations, serves brunch, or has outdoor seating,” Google added. Here is the changelog for version 3.0 : Attributes Provide additional, catego...

Digital Marketing To Grow Your Business

With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and channelising efforts with a larger view of driving organisational growth, you’ve probably experienced both hits and misses. With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, accessibility, and much more. But that’s ...

SOCIAL MEDIA MANAGEMENT TOOLS TO MAKE YOUR LIFE EASIER

Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, and reach out to influencers, among other things. However, since there are so many popular social networks you need to be a part of, plus some new ones which show potential, it is almost impossible to manage all of those accounts manually. Fortunately, there are plenty of social media scheduling apps you can use to make you job and your life easier. Let’s take a look at 5 most effective. 1. SCHEDUGRAM Instagram is definitely hot right now, everybody is posting and checking out images all the time, and having a capable scheduling app that can handle all of your Instagram posts is essential. We recommend using ScheduGram, which, ...

What Is Google Tag Manager ?

For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report  website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM). Where People Get Tag Manager Wrong A common misconception is that Tag Manager is the same thing as (or the latest version of) Google Analytics. This is not the case! In actuality, Google Tag Manager is a completely separate tool. Breaking It Down In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. Adding other products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, is a breeze. In more detail, GTM makes your life easier by s...