Shout Conversion - Best SEO Company in lucknow | Online Marketing | Website Development

Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many.  The quick version: This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site’s links as untrustworthy. Granted, we saw this coming as an SEO services company that’s successfully mitigated countless penalties for clients. But here’s why this outbound link penalty shouldn’t have surprised anyone paying attention. Warning Signs That Penalties Loomed Just a few weeks before the penalties came down, Google noted that those receiving compensation for things such as product reviews needed to take steps to call out any links from their site to the product site, page or supplier. In a Webmaster Blog post, Google...

First impressions matter in a big way when it comes to web designing. Unless your website is the only one of its kind (you know that’s not plausible), the users are going to move on. Why would anybody stay on a page that is not promising? People are pressed for time, users insist on getting the most, and getting it fast. Why are people so laid back when it comes to the design of a website? You know it’s important to your company, why not give it the same amount of thought. Read on for effective website designing tips that will bewitch the users. Crystal images, a polished layout and original content are the key. Think of everything that you find appealing in YOUR favourite website.  Condense the content. Make clever use of ‘call to action’ (CTA) buttons. CTA options are the clickable buttons found on a page that perform and ‘action’ when clicked.  Enhance the ‘findability’ in your website pages. This applies chiefly to sites that have a huge amount of content. Leave brea...

For many businesses, employees and industries LinkedIn serves as a professional networking and marketing site to market their company successfully on a global platform; it is necessary to concentrate on a significant interaction and meaningful conversation. Think for a while, if you constantly boast your brand, this approach will ruin the chance of interacting with other professionals in the B2B market. Linked is a B2B networking platform to interact with other business professionals and share ideas, but not a media to boast or scream your marketing word. It has got around 170m+ active users worldwide and serves as world’s largest professional social networking site. More than 1 million members every day in LinkedIn share their knowledge and post content in the LinkedIn platform; these features make it the perfect tool to communicate your brand/business. To take an advantage, one must know how to make use of this platform to have meaningful conversations with other businesses,...

Social media has now become the essence of business marketing. Whether it is a large business or small, business owners are utilising the medium to the best as this is one platform which has the ability to reach out to a large number of people which delivers the maximum effect. The advanced strategies take a step beyond the general introduction to social media. Here are a few tips on advanced social media marketing that may help you. Outline you SMM attitude: It is common to see that several social media marketing managers leap directly into advanced strategies without going for the basics hence this is the primary thing to consider when it comes to social media. As your business has a defined mission which is focussed and the whole working revolves around it, even your social media market needs to have a well-defined philosophy. To help you further, you need to identify your market and audience. Mostly this audience will be of several small market niches which sometimes overlap each ...

India being the second largest Internet Population already and Internet Industry growing at the rate of over 20% Year Over Year offers a huge opportunity for those who are planning to get into this industry. With a PM that is supporting the digitization of everything with campaigns such as Digital India and e-governance, improving technologies such as 4G penetrating into market and fact that we are biggest youth population that loves to spend most of their time on internet we can compare this Digital Marketing ERA to be bigger than Computer revolution of Early 90’s and Communication Revolution (Mobiles) in Early 2000’s. In 2015 we are right in the middle of Decade that belongs to Digital Marketing and today we can truly say that market is ripe for those who want to go big in this Industry. Digital Trends that are going big this year: 1. Mobile Apps in Daily Life : Mobile apps are being used for each and every activity today. All thanks to improved Internet connectivity these ...

On average, we are subjected to 5,000 marketing messages per day. It’s therefore no surprise that if you try to recall a promotional email that you received yesterday, you’ll struggle. Research also estimates that a typical professional sends and receives 131 emails each day. Add to that the volume of social updates, SMS and IM conversations consumed during those waking hours and you’re faced with a vast amount of ‘noise’. Being heard is therefore paramount. But how do you achieve that all-important cut through? A number of marketers still don’t truly understand how to personalise – greeting someone by their name, rather than sir or madam, is not enough Many marketers have pinned their hopes on email personalisation being the answer. This is good news, to a certain extent – personalisation is crucial. However, a number of marketers still don’t truly understand how to personalise. Greeting someone by their name, rather than simply sir/madam, is not enough. In fact, a personal...

SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an essential step for SEOs to take. In mid-February, after a few months of in-depth testing, Google finally released details on the 4 paid ads on top. And there’s one particularly keen insight that SEO  has uncovered that you need to pay attention to. With 4 paid ads on top, Google is setting itself up in the enviable position of being able to control 80% of the results above the fold. This scenario raises many questions, but the most intriguing one concerns the effect it will have on the organic results CTR....

Yesterday Google wasted no time getting into the April Fools' Day spirit, making a number of fake announcements before the day even started. It wasn’t even April 1, but being the overachievers they are, Google had already started releasing its April Fools’ Day announcements. Starting yesterday, we spotted a disco-clad pegman on Google Maps, a Google sock-finding app on Google’s Australia blog, and a new “Flick” keyboard from Google Japan. There were also two Gmail hacks that rolled out: an emoji-powered smart reply feature and a “Send + Mic Drop” option. The Gmail mic drop feature had a number of users up in arms after they unwittingly inserted a mic-dropping Minion gif into emails. By this morning, Google had disabled the prank and apologized for causing more headaches than laughs. Bing has opted to stay away from controversy-causing pranks so far, taking a cute approach to April Fools’ Day with dancing puffins featured on its homepage. You can see a rundown of Ap...