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Earlier this year it was announced Google regained access to Twitter’s firehose of data, and would once again start indexing tweets in real-time. Now that some time has passed, all tweets should be searchable in Google’s index by now, right? Well let’s take a look at the progress Google has made in returning tweets to organic search results. Stone Temple Consulting (STC) recently published a study showing Google has indexed only 3.4% of tweets, meaning 96% of all tweets are not indexed in Google right now. Technically that amounts to a 466% increase compared to the 0.6% of tweets in Google’s index before its partnership with Twitter came into effect. There’s still a long way to go before all tweets are included in Google’s index. Why aren’t all tweets indexed? STC’s Eric Enge suggests it could be because Google is still testing its indexation of tweets and making adjustments before indexing all tweets. Another possible explanation is that indexing all of the world’s tweets ...

The “Battle of the GIF”… this is what we will soon be calling it. Sure, GIFs are trendy, GIFs are sexy, and GIFs are starting to be everywhere on social media. Almost every platform now supports them, and yesterday  Twitter  started testing out a dedicated GIF button on its mobile app, much like the one we already find within  Facebook  Messenger. The new feature was first spotted by   Phil Pearlman   who quickly shared the news on his Twitter account… However, a few minutes after Phil shared the news,   the button had disappeared   from his app.  Follow Phil Pearlman   ✔ @ppearlman If people aren't seeing it yet twttr is testing way cool gif feature. cc @ bluechoochoo 7:47 AM - 4 Feb 2016     42 42 Retweets     32 32 likes The button is obviously being currently tested among a few users but it could well be officially rolled out to everyone very soon. #Twitte...