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Digital Marketing 2k18 : Influencer Marketing

Advertisers realize that they can use the power of social media and other online tools to market to their customers indirectly. They encourage people to talk about and recommend their products online; these advertisers gain a unique advantage over their competition. Influencer marketing has become the most used marketing technique by the advertisers for the promotion of product and services. This market influence typically stems from an individual's expertise, popularity, or reputation. Influencer marketing has expanded over the past two years. Brands and marketers have grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. A research by Bloglovin has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results. Bloggers have become important influencers because they are seen as authentic and have loyal followin...
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Top Digital Marketing Trends to adopt in 2018

India’s digital growth story is very interesting. Looking back, we've seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly Smartphone usage. Reliance Jio’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands are spending money and get overwhelmed with responsibilities like Social Media Strategy Creation, Blogging, SEO , Email marketing, App promotion, and more. Now let’s focus and to talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:-  1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And bu...

How to Improve SEO Rankings with Google Plus

In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have a great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why. Why Google Plus Is Especially Important for SEO While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory, this could be pure coincidence, the results speak fo...

Best 15 Killer Tips To Increase Page Rank!

Page Rank is a link analysis algorithm which is used by search engines to determine the relative importance of your link within their database. Here I’ll tell you how to increase page rank How is Page Rank Calculated? Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include: Backlinks. Inbound links. Internal links. External links. No-Follow links. Do-Follow links. Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank How To Increase Page Rank? 1. High-Quality Content: In order to increase Page Rank, you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content. 2. Site Submitting: To boost Page Rank you must have high-quality Backlinks and the best way to...

How to Improve your site’s Ranking (SEO) on Google?

When it comes to digital marketing , you need to follow the suggestions recommended by Google. Getting underserved traffic on Google is no cakewalk. Google doesn’t let black hat strategies search engine markets used in the past for scamming the system. The pioneer in the field of search engine always looks for ways to disperse relevant information to consumers across the internet. People used to take undue information about their purposes which isn’t the option anymore. Here are some ways in which you can get a top ranking on YouTube search within a month:- Check the difference in between the quality versus quality of links Any links which are meant to manipulate the ranking of a site in Google’s search results can be regarded as a link scheme and also a violation of the Webmaster Guidelines of Google. So Google is not something which you can try to fool. You can opt for affordable backlinking services from companies with an enviable track record in order to divert the best resu...

Why is Digital Marketing Trending in 2017?

The growing use of the internet has made a significant change in the way of doing business over the last decade. Today, a business owner who doesn’t have a good presence on the internet is not likely to survive and grow in the highly competitive market. Therefore, if you have a website, you need to keep a track of the changes which are taking place in the world of digital marketing. Here are some factors which make digital trending in 2017:- Artificial Intelligence(A.I.) Solutions point towards an exciting new world This is the year when artificial intelligence is playing a major role. Start-up brands and data analytics is closely linked with A.I.Solutions as a way for buyers to navigate in a world which is growing increasingly complex. Starting from ultra-modern electronics applications to pinpoint analytics which can predict the needs of consumers, A.I. A solution is a major factor which all businesses are increasingly paying attention to these days. Instant speedups have become...

What is Google Adwords

Google AdWords is the advertising service of Google which allows you to place ads on search engines and various affiliate websites of Google by paying for them. It is a very easy as well effective way to market your products or services. This platform is perfect for the people who want an instant result and immediate traffic. It eliminates all the hard work that is to be put to organically bring your website in the top results. Google AdWords is very easy to use and not expensive as people tend to think. Google AdWords works under the system of PPC or Pay-per-click, which means you only pay when your ad is clicked. WHY USE GOOGLE ADWORDS? ☆ It gives instant result according to your needs. ☆ AdWords work faster than SEO. SEO and Google AdWords are both search engine marketing strategies to generate more traffic and leads. A well-optimized campaign can work much faster for any business. ☆ Unlike SEO you can focus on multiple keywords at a time. ☆ It is a very easy way to increase...