Advertisers realize that they can use the power of social media and other online tools to market to their customers indirectly. They encourage people to talk about and recommend their products online; these advertisers gain a unique advantage over their competition. Influencer marketing has become the most used marketing technique by the advertisers for the promotion of product and services. This market influence typically stems from an individual's expertise, popularity, or reputation. Influencer marketing has expanded over the past two years. Brands and marketers have grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. A research by Bloglovin has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results. Bloggers have become important influencers because they are seen as authentic and have loyal followin...
India’s digital growth story is very interesting. Looking back, we've seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly Smartphone usage. Reliance Jio’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands are spending money and get overwhelmed with responsibilities like Social Media Strategy Creation, Blogging, SEO , Email marketing, App promotion, and more. Now let’s focus and to talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:- 1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And bu...